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During my 10X World Tour, I had a special guest visit me during my stay in London
Joe De Sena – the founder and CEO of Spartan Race, the world’s leading obstacle racing company – has demonstrated his entrepreneurial drive since his pre-teens. From selling fireworks at age eight, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, and now the world’s fastest growing sports movement, De Sena is a living definition of the word entrepreneur.
Following a successful career on Wall Street, De Sena moved his family to Pittsfield, Vermont to operate a farm, a bed and breakfast, and a general store for hikers. It was here that his passion grew for ultramarathons, adventure races and endurance events, and thus the idea for the Spartan Race was born.
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